Phyllis Rothschild, CMO of Pete & Gerry's Organics, shares her thoughts on what builds brand loyalty with our president, Steve Gilman.
What does it take to build a brand that consumers not only buy, but believe in? For Pete & Gerry’s Organics, the answer is clarity, consistency, and a mission-driven approach to marketing.
In this episode, we explore how a brand in a commodity category found a way to stand out by focusing on what really matters—its audience. After decades of consulting on brand and loyalty strategy, Phyllis took on the challenge of building a purpose-led CPG brand from the inside. The result is a case study in how to stay authentic, differentiate in a crowded market, and connect with consumers on an emotional level.
We dig into what true loyalty looks like beyond discounts, why consistency is the antidote to “brand whiplash,” and how calculated risks can keep a brand relevant without losing its core. Whether you’re selling eggs or enterprise software, the principles remain the same: know your audience, stay true to your mission, and never underestimate the power of authenticity.
